Backlinks are when you can find your website on other websites. The problem with getting backlinks is that you first need a reason why your website appears on another website. Backlinks can be divided into two categories: the total number of backlinks and the total number of referring domains. The total number of backlinks is the sum of each link from a domain other than your own. The link domain count is the number of individual websites that share these backlinks.
Getting Backlinks
A website with backlinks tends to rank well with Google in search results because it shows there is a level of authority in your website. If other sites are linking back to an article you wrote, or are using your site as a reference on something they are writing, that bodes well for you in Google’s algorithm.
Gaining backlinks is where you may need some assistance from your marketing team. A few good tactics in getting your website listed or mentioned on other sites are:
- Generate some news or press to get your site referenced on local news outlet websites
- Create a press release on an updated service or a grand opening
- Write an article on your site and have your marketing or PR teamwork with local outlets to link a post from their sites to the article on your site.
As noted in the preceding paragraph, Google, as well as Bing, tends to provide stronger search results for websites that can be found referenced on other websites. The backlinks create credibility for your site in the eyes of search engines.
